Top Ten Tips for Optimising your Website

1. Choose about 20 phrases that you want your site to be active for. For example website design, web design, web development gladstone, developing a website. These will be your main key phrases that will be built throughout your site.


2. Pick your main key phrases from these to incorporate into your home page.


3. Try to split your key phrases into sections so the each other page can target different key phrases. This means that you are targetting your efforts to each page and not trying to make every page relevant for each keyword.


4. Write your copy for your site without worrying about incorporating the key phrases. Once written go back through the copy and see if can incorporate your key phrases into the text without making it difficult to read.


5. Try to ensure that the main key phrases appear with some regularity amongst your text. Try not to over do it though, the search engines don't like to see an abvious oversue of keywords or phrases and will penalise your site for this.


6. Try to get as many people to link to you as possible. The search engines like to see incoming links to your site. Be careful not to list on bogus sites who claim to improve your optimatisation by listing on their site. If they are sites that simply generate links you are likely to be penalised for linking your site to them.


7. Advertise and promote your site as much as possible. The more direct hits you get to your site (not through a search engine click through) the higher you will be ranked. Search engines love sites that are viewed independently of searches. Make sure you have your web address on your email signature, so people can click on it to view your site.


8. Open a Facebook business page with a link to your website and encourage people to "Like" your site. Post regular updates with links back to your site, to improve traffic. The more traffic, the higher your search engine ranking.


9. Keep your site uptodate, the search engines love new content, so don't let your site go stale. We offer a content management system with our sites, which will enable you to easily update your site.


10. Make sure your web designer knows how to code the back end of your site for good optimatisation and that your code is nice and clean with no barriers to the robots who will crawl your site for indexing.