Artisan branding for cake decorating business.
We crafted the brand identity for Buttercream Bakes Co to celebrate the artistry and creativity of cake decorating. The logo features fluid, hand-drawn lettering inspired by the swirls of buttercream, conveying both elegance and playfulness. Our pastel colour palette — soft peach, blush, and mint tones — reflects the sweet, delicate nature of decorated cakes while keeping the brand feeling modern and approachable. Subtle decorative flourishes reinforce the handcrafted, artisanal quality of their work. The resulting identity perfectly captures the charm, skill, and attention to detail that Buttercream Bakes Co brings to every cake they create.