Mitchell Creative worked with Federally Funded, Regional Development Australia to set up and market Live Webinar Events for Building Jobs in Northern Queensland. The brief was to set up and manage remote and local Live Webinar Events, which were held during COVID 19 restrictions. We created the branding for the project and promoted the webinars via social media – Instagram, Facebook and Linked In, and managed the technological requirements for the Live Webinars.
The challenge in this campaign was to create awareness and engagement with a new brand in a very short time frame (under 2 weeks) and secure a call to action for attendees at our webinars. Engagement from participants was very high during the webinars, of which there were a series of webinars over a one month period.
All webinars were recorded and placed on the website, to generate more views over time. The social media pages were established and used for promotion. The client now self manages the social media and website – the accompanying website (which was also created by Mitchell Creative) is easy to update internally, including the project database, forming a valuable resource for industry players.